My friends (and friends of friends) like iPhones. There you have it - Apple wins in my technology survey compared to Comscore's October 2013 market share report, and certainly compared to the Rulon household.
We could use this as a good example of how my survey sampling method is in fact biased. If you love Apple products, you may use this as an opportunity to say how smart my friends really are.
In terms of smartphone manufacturer, the Rulon household is way behind on Apple market share compared to both Comscore and my recent Technology Survey. Obviously, we make up the difference in this household in Samsung devices (3 Samsung Galaxy smartphones and one iPhone 4S). Samsung is a bigger player in Comscore's numbers than my Technology Survey of friends and friends of friends. Interestingly, it looks like Motorola has a bigger representation in my Technology Survey than in Comscore's market share estimates though.
In terms of smartphone operating system, Android is clearly on top in Comscore's market share estimates and in the Rulon household. However, iOS comes out on top among my friends and friends of friends who responded to the Technology Survey. Blackberry and Windows Phone have similarly tiny representation in both Comscore's numbers and the Technology Survey.
More exciting data to come, just as soon as I have more than a few spare minutes at a time to look at and compare the remaining results! Stay tuned.
